Helping you become as trusted online as you already are offline.

Through strategy, websites, messaging, SEO, and AI Search Optimization, I help established service businesses build an online presence that earns trust before the first conversation.

your business has evolved

Your online presence
should tell the same story
your reputation already does

Your brand, website, email, social media and overall online presence deserve to reflect the business you’ve already built – not the one you originally started. 

Helping businesses people already trust become easier to choose online.

THE PROUD FRAMEWORK

How We Build Trust Online

Real trust doesn’t come from doing more marketing. It comes from building the right foundation.

SparkleSesh™ gives clarity.
⬇ 
GlowUp™ builds the strategy.
⬇ 
Visibility™ transforms into lasting growth. 

Through clarity, strategy, and visibility, I help the right people find you, understand what makes you different, trust your expertise, and confidently choose you. 

Discover Your Direction

Proud SparkleSesh™

Figure out what to fix first before you spend more time or money on marketing.

  • 90-minute live virtual strategy session
  • Screen-share review of your website, messaging, marketing, or customer journey
  • Honest feedback on what is working, what is confusing, and what needs attention
    Session recording, transcript, and your 3 highest-impact priorities to guide your next step
Start with a SparkleSesh™
Minimal compass illustration representing strategic clarity and helping businesses identify their highest-impact priorities before investing in marketing.

Discover Your Direction

Proud SparkleSesh™

Figure out what to fix first before you spend more time or money on marketing.

  • 90-minute live virtual strategy session
  • Screen-share review of your website, messaging, marketing, or customer journey
  • Honest feedback on what is working, what is confusing, and what needs attention
    Session recording, transcript, and your 3 highest-impact priorities to guide your next step
Minimal compass illustration representing strategic clarity and helping businesses identify their highest-impact priorities before investing in marketing.
Minimal blueprint illustration representing the strategic foundation for brand messaging, website strategy, and long-term business growth.

Build with Confidence

Proud GlowUp™

Turn the way you naturally talk about your business into clear messaging, service copy, customer personas, and a practical marketing roadmap.

  • 90-minute Brand Discovery Intensive
  • Core messaging and service copy that explain who you are, what you do, and why people should choose you
  • Customer personas so you know how to speak to each audience
  • Top marketing priorities, website recommendations, and next-step guidance
  • Two custom AI assistants trained on your approved strategy and messaging

Be Seen

Proud Visibility™

Get help improving the parts of your online presence that matter most, so the right people can find you, understand you, and trust you.

  • Website, SEO, AI Search, content, email, or social media support
  • Updates that make your business sound more like you
  • Focused projects, like website improvements or AI Search optimization
  • Ongoing support for businesses that want marketing help without doing it all themselves
Minimal lighthouse illustration representing SEO, AI Search Optimization, and helping the right people find, trust, and choose your business online.
Who I Help

You’ve built a business people trust.

Your referrals are strong. Your clients come back. Your reputation speaks for itself.

But when someone finds you online, your website, brand, or marketing no longer reflects the quality of the business you’ve become.

That’s where I help.

I work with established service-based businesses that have already proven themselves and are ready for an online presence that inspires the same confidence they create in person.

Whether you’re a consultant, healthcare provider, attorney, financial professional, creative agency, nonprofit, or another established service business, the goal is the same:

Become as trusted online as you already are offline.

Portrait of Mandi Hawke, founder of Proud Empowerment, who helps established businesses become as trusted online as they already are offline.
WHY PEOPLE HIRE ME

I’ve never been very good at accepting,
“That’s just how it’s done.”

Hi, I’m Mandi. As a kid, I asked too many questions.

Turns out, I still do.

Today, I help people who think differently build a brand and online presence that reflects who they really are…

not who they think they need to be. 

Over the last 20+ years, I’ve worked alongside people building businesses they genuinely believe in. 

Different industries. Different backgrounds.
Same challenge.

The businesses creating the biggest impact often struggle the most to communicate it online. 

That’s why I built Proud Empowerment. 

Because technology keeps changing.
Trust doesn’t.
WHAT GUIDES MY WORK

The Way I See It

Everything I recommend starts with the same belief: marketing works best when it reflects who you really are.

These principles shape every conversation, every strategy, and every recommendation I make.

I Believe…

✓ Trust is your greatest marketing asset.
✓ Your differences are worth highlighting, not hiding.
✓ Technology should strengthen human connection. 
✓ Strategy before tactics. 
✓ Marketing should sound like you.

I Don’t Chase…

✕ Marketing built on someone else’s blueprint. 
✕ Being everywhere just for the sake of visibility. 
✕ Using AI to sound like everyone else. 
✕ Hiding your personality to look professional. 
✕ Letting your online presence fall behind the business you’ve built.

SEARCH IS CHANGING 

Technology keeps changing.
Trust doesn’t.

People no longer discover businesses through Google alone. They ask ChatGPT, Gemini, Claude, Siri, and other AI tools for recommendations—often before they ever visit a website.

That’s why your brand, website, SEO, and AI Search Optimization need to work together. They help the right people find you, understand what makes you different, and trust your expertise.

Technology will keep evolving. Businesses people trust will always have the advantage.

THE NUMBERS

Nearly 60% of Google searches now end without a click.

People increasingly find answers directly in Google or through AI-powered search experiences instead of visiting individual websites.

That’s why clear messaging, structured content, and trustworthy websites matter more than ever.

Source: SparkToro & Datos

RESULTS THAT SPEAK FOR THEMSELVES

Real Results Built on Real Trust for Real Businesses

Client

Tangerine Search: Recruiting and Fractional HR

Challenge

Needed an online presence that attracted more ideal clients.

RESULT

✓ 250% increase in homepage traffic
✓ 35% increase in overall website traffic in under 30 days

Tangerine Search

Client

Kinsey Wellness – Evidence-Based Wellness Coaching & Consulting

Challenge

An online presence and marketing ecosystem that felt overwhelming, disconnected, and difficult to maintain.

RESULT

✓ A clear, sustainable marketing system
✓ Email marketing that finally felt manageable
✓ Greater confidence in sharing the business

Kinsey Wellness

Client

Liz Newman Wellness – Functional Medicine Practitioner

Challenge

A website that no longer reflected years of expertise.

RESULT

✓ More inquiry calls within weeks
✓ Renewed confidence in sharing her website

Liz Newman Wellness
Hours Saved for Clients
Projects Completed
Happy Clients
Client Satisfaction
  • “Mandi completely put me at ease, digging into both my business and personality and always coming back with deep, thoughtful, educated direction.”
    Lauren Pla – Twisted Willow Wellness
  • “If you need branding, strategy or digital marketing help, I highly recommend you work with Mandi!”
    Chris Bryan – Persad Center
  • “Mandi is creative, resourceful, and thoughtful. Her knowledge of equity and social justice issues meant we were able to focus on immediate needs rather than on background content.”
    Dr. Naya Jones
  • “Proud Empowerment helped me move from hesitant to confident online—and now I’m booked out three weeks with first-time clients who are a perfect fit for my practice.”
    Dr. Debra Foxfern – Craniosacral Holistic Chiropractic Care
  • “After my GlowUp™, I left with so much clarity, relief, and the spark I needed to finally move forward with my email marketing.”
    Dalia Kinsey – Kinsey Wellness
  • “I’ve been bragging about the Visibility™ AI optimization project Mandi did for my website—it’s pulling my ideal clients directly to us, with a 35% spike in traffic and a 250% increase in homepage visits in under 30 days.”
    April Starlight – Tangerine Search

FAQ – Frequently Asked Questions

Quick answers to common questions about our services, process, and pricing
Usually, you can feel it before you can explain it.

Maybe you’re hesitant to send people to your website. Maybe your messaging no longer sounds like you. Or maybe your business has grown, but your online presence still reflects where you started. 

If that’s you, it’s probably time for a fresh look.
Maybe you already know you need a new website. Maybe you know something isn’t working, but you can’t quite put your finger on it.

Sometimes the answer is your brand strategy. Sometimes it’s your website, messaging, positioning, or visibility. That’s why I always start with strategy before recommending solutions.

If you’re not sure where to begin, start with a SparkleSesh™.
That’s exactly why SparkleSesh™ exists.

We’ll look at your website, messaging, visibility, and overall strategy together. You’ll leave with clear priorities and practical next steps, whether we continue working together or not
A SparkleSesh™ is a 90-minute brand strategy, website strategy, and marketing intensive designed to help you stop guessing.

Together, we’ll get on a live video call, screen share and review everything. Together we uncover what’s working, what’s getting in your way, and where your biggest opportunities are—so you can move forward with confidence.
SEO helps people find you in search engines like Google.

AEO helps AI tools understand who you are, what you do, and when to recommend you.

Today, you need both. The good news? When your strategy is clear, they work together.
AI is an incredible tool – but it still needs direction (often lots of direction).

Without a clear brand strategy, strong messaging, and examples of your unique voice, AI has nothing meaningful to build from. The result is often content that sounds generic because it lacks what makes your business different.

That’s why I don’t rely on AI to create strategy or content from scratch. I use it to support the work we do together, guided by a clear understanding of your business, your goals, and your voice.

Technology keeps changing.
Trust doesn’t.
I work best with people who think differently.

My clients are often the ones questioning conventional advice, challenging the status quo, and building businesses in ways that feel authentic to them.

They may be LGBTQ+, neurodivergent, creatives, nonprofit leaders, founders, or professionals from completely different industries.

What connects them isn’t what they do.

It’s how they think.
Absolutely.

Some clients hire me as a Fractional Marketing Strategist or Fractional CMO to guide their internal team. Others bring me in to clarify their messaging, strengthen their brand, or create a roadmap their team can implement.

Whether you’re a team of one or a team of twenty, my role is to help you make smarter marketing decisions with greater confidence.
Some improvements happen immediately.

Others take time.

A clearer message can change how people respond to your business overnight. SEO and AI visibility are longer-term investments that build trust over time.

My goal isn’t quick wins that disappear next month. It’s building a foundation that continues working long after we’re done.

Ready to become as trusted online as you already are offline?

You don’t need to have everything figured out before we talk.

Whether you need a new website, clearer messaging, stronger visibility, or you’re simply tired of guessing,
we’ll figure it out together.

Start with a SparkleSesh™

Not Sure? Book a free Alignment Call